OUTLAY FOR COMMERCIALIZATION OF HIGH-TECH PRODUCTS IN THE CONTEXT OF MARKETING MODELS OF INNOVATION DIFFUSION

Autor:	O. Zhylinska, S. Firsova
Jazyk:	German<br />English<br />Russian<br />Ukrainian
Rok vydání:	2015
Předmět:	high-tech products marketing models of innovation diffusion life cycle of innovation of high technology products adoption gaps in life cycle early market main market marketing events transaction costs of choice consumer crowdsourcing high-tech marketing Economics as a science HB71-74
Zdroj:	Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка, Vol 7, Iss 172, Pp 6-13 (2015)
Druh dokumentu:	article
ISSN:	1728-2667 2079-908X
DOI:	10.17721/1728-2667.2015/172-7/1
Popis:	The necessity of identifying the costs for commercialization of high-tech products is revealed based on theoretical assumptions of marketing models of innovation diffusion. The results obtained show the objective nature of the avalanche increase of transaction costs choice, caused by a high level of information asymmetry, which occurs in gaps in lifecycle of high technology products adoption. A development and systematization of marketing measures to bridge the gap in life cycle of high technology products adoption are made in accordance with the economic interests of the dominant categories of consumers.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/8764e95ea8c3456ba75dae2afc2522dc Zobrazit plný text záznamu View record in DOAJ