| Autor: |
Adamus-Matuszyńska Anna, Dzik Piotr |
| Jazyk: |
angličtina |
| Rok vydání: |
2023 |
| Předmět: |
|
| Zdroj: |
Economics and Culture, Vol 20, Iss 1, Pp 17-29 (2023) |
| Druh dokumentu: |
article |
| ISSN: |
2256-0173 |
| DOI: |
10.2478/jec-2023-0002 |
| Popis: |
Research purpose. The purpose of the research project was to evaluate the status of place branding as a scientific discipline and to check whether this concept has been concretised during exploration and articulation. An additional objective was to check the theoretical status of place brands. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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