THE EFFECT OF SOCIAL MEDIA USAGE AND ADVERTISING ON CONSUMERS’ PURCHASE INTENTION IN PAKISTAN
| Autor: | Sanan Waheed Khan* Wahed, Malik Adnan Adnan |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2023 |
| Předmět: |
abstract purpose - the use of social media as a platform for performing marketing and advertising operations is growing in popularity. advertisements on social media take up a significant amount of time
financial resources and other organizational resources. however there is always room for improvement in how businesses may develop advertising for social media platforms to attract people effectively and to encourage them to buy their goods. therefore this research investigated the primary elements connected to social media advertising that can predict a consumer's desire to make a purchase. Business HF5001-6182 |
| Zdroj: | NUST Business Review, Vol 4, Iss 1 (2023) |
| Druh dokumentu: | article |
| ISSN: | 2707-6598 2707-6601 |
| DOI: | 10.37435/NBR22051601 |
| Popis: | ABSTRACT Purpose - The use of social media as a platform for performing marketing and advertising operations is growing in popularity. Advertisements on social media take up a significant amount of time, financial resources, and other organizational resources. However, there is always room for improvement in how businesses may develop advertising for social media platforms to attract people effectively and to encourage them to buy their goods. Therefore, this research investigated the primary elements connected to social media advertising that can predict a consumer's desire to make a purchase. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
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