Nonmarket Strategies of New Ventures: A Bibliometric Study
Autor: | Yunis Ismayil, Deniz Tunçalp |
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Jazyk: | English<br />Turkish |
Rok vydání: | 2022 |
Předmět: | |
Zdroj: | Yönetim ve Organizasyon Araştırmaları Dergisi, Vol 7, Iss 2, Pp 1-25 (2022) |
Druh dokumentu: | article |
ISSN: | 2149-2646 2667-8365 |
DOI: | 10.15659/yoad.8.1.001 |
Popis: | The rising awareness of the importance of nonmarket strategies in new ventures has become a widely discussed issue and gets reflected in academic literature. This study provides a comprehensive bibliometric analysis of “new ventures’ nonmarket strategies” to analyze the state of its usage and shed light on future studies. The sample for this study contained 393 articles published between 1992 and 2022 as indexed by the Web of Science Core Collection database. The paper employed bibliographic coupling, co-word, and co-citation analysis techniques. The highest number of articles are in the “Journal of Business Venturing,” “Journal of International Business Studies,” “Management Decision,” “Strategic Entrepreneurship Journal,” and “Strategic Management Journal.” China and the USA are the countries with the highest number of articles. “Performance,” “ties,” “corporate social responsibilities,” “legitimacy,” “growth,” and “China” are the most frequent keywords. The results indicate that political strategies such as sociopolitical networking were key themes studied by researchers in developing countries, especially in China. However, social strategies such as impression management and legitimacy-building strategies are hot topics for scholars in developed countries, especially in the USA. The results show the influence of the “political ties” and “firm performance” literature on the new ventures’ nonmarket strategies in the Chinese context. However, “entrepreneurship” and “institutional theory” literature positively affect new ventures’ nonmarket strategies in developed country contexts. The study provides insights into research on new ventures’ nonmarket strategies. It can guide researchers with its contributions. |
Databáze: | Directory of Open Access Journals |
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