| Popis: |
The understanding of attendees’ expectations and experiences in a festival setting, such as a music festival, is relevant to achieving repeat visitation and festival sustainability. The purpose of this study is to analyse the satisfaction level of attendees’ at the Park Acoustics Live Music Festival over a two year period. The questionnaire, based on the SERVQUAL model, analysed seven constructs of music festival quality, namely: entertainment, site elements, price, food and beverages, vendors, parking and staff performance. A quantitative methodology approach was selected using a convenience sampling approach. The findings revealed that, in general, most attendees’ expectations and needs had been met in both years, however there were different levels of satisfaction between the two years relating to parking, staff and food and beverage. The management of the Park Acoustics Live Music Festival should thus consider the expectations and satisfaction levels of the attendees’ at the festival to identify and develop products, services and environments that exceed the expectations of the festival attendees’. |
