Muslim Generation Z’s purchase intention of halal cosmetic products in Indonesia
| Autor: | Heri Sudarsono, Retty Ikawati, Siti Nur Azizah, Rusny Istiqomah Sujono, Yeny Fitriyani |
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| Jazyk: | angličtina |
| Rok vydání: | 2024 |
| Předmět: | |
| Zdroj: | Innovative Marketing, Vol 20, Iss 4, Pp 13-24 (2024) |
| Druh dokumentu: | article |
| ISSN: | 1814-2427 1816-6326 |
| DOI: | 10.21511/im.20(4).2024.02 |
| Popis: | This study aims to analyze the factors influencing the purchase intentions of male and female Muslim Gen Z in Indonesia toward halal cosmetics. A total of 434 female and 302 male respondents participated in the survey, and the data were analyzed using the Structural Equation Modeling Partial Least Squares (SEM-PLS) technique. The results indicated that religiosity significantly influenced attitudes and subjective norms of female respondents (β = 0.170, p = 0.000; β = 0.184, p = 0.000), and affected attitudes, subjective norms, and perceived behavioral control of males (β = 0.119, p = 0.014; β = 0.105, p = 0.092; β = 0.181, p = 0.002). Halal knowledge significantly affected attitudes, subjective norms, perceived behavioral control, and purchase intentions of females (β = 0.149, p = 0.004; β = 0.272, p = 0.000; β = 0.361, p = 0.000; β = 0.185, p = 0.001), whereas it affected attitudes, subjective norms, and perceived behavioral control of males (β = 0.202, p = 0.009; β = 0.370, p = 0.000; β = 0.367, p = 0.000). Halal certification also significantly influenced attitudes, subjective norms, and perceived behavioral control of females (β = 0.200, p = 0.000; β = 0.310, p = 0.000; β = 0.169, p = 0.009) and males (β = 0.124, p = 0.043; β = 0.305, p = 0.000; β = 0.189, p = 0.006). In conclusion, attitudes, subjective norms, and perceived behavioral control are key determinants of the purchase intentions of both male and female Gen Z individuals regarding halal cosmetics. |
| Databáze: | Directory of Open Access Journals |
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