Self-presentation and Discreditation – the Key Strategies of the Preelection Political Discourse (as Exemplified in the Pre-election Tweets of D. Trump and H. Clinton)
Autor: | Diana S. Sergeeva |
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Jazyk: | English<br />Russian |
Rok vydání: | 2017 |
Předmět: | |
Zdroj: | Izvestiâ Ûžnogo Federalʹnogo Universiteta: Filologičeskie Nauki, Vol 2017, Iss 3, Pp 75-83 (2017) |
Druh dokumentu: | article |
ISSN: | 1995-0640 2312-1343 |
DOI: | 10.23683/1995-0640-2017-3-75-83 |
Popis: | The strategy of self-presentation and discreditation are considered as the main strategies of the pre-election virtual discourse. The language units, used at tactics realization of communicative strategies, promote necessary political image formation during the election campaign. Tactics of «incrimination» (strategy of discreditation) is frequently used in D. Trump’s tweets, whereas H. Clinton prefers tactics «consolidation» (strategy of selfpresentation). |
Databáze: | Directory of Open Access Journals |
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