Self-presentation and Discreditation – the Key Strategies of the Preelection Political Discourse (as Exemplified in the Pre-election Tweets of D. Trump and H. Clinton)

Autor: Diana S. Sergeeva
Jazyk: English<br />Russian
Rok vydání: 2017
Předmět:
Zdroj: Izvestiâ Ûžnogo Federalʹnogo Universiteta: Filologičeskie Nauki, Vol 2017, Iss 3, Pp 75-83 (2017)
Druh dokumentu: article
ISSN: 1995-0640
2312-1343
DOI: 10.23683/1995-0640-2017-3-75-83
Popis: The strategy of self-presentation and discreditation are considered as the main strategies of the pre-election virtual discourse. The language units, used at tactics realization of communicative strategies, promote necessary political image formation during the election campaign. Tactics of «incrimination» (strategy of discreditation) is frequently used in D. Trump’s tweets, whereas H. Clinton prefers tactics «consolidation» (strategy of selfpresentation).
Databáze: Directory of Open Access Journals