The polychotomy of NFT ownership: Motivational heterogeneity and underlying drivers

Autor: Lennart Ante
Jazyk: angličtina
Rok vydání: 2024
Předmět:
Zdroj: Digital Business, Vol 4, Iss 2, Pp 100091- (2024)
Druh dokumentu: article
ISSN: 2666-9544
DOI: 10.1016/j.digbus.2024.100091
Popis: We investigate the motivations behind non-fungible token (NFT) ownership. Utilizing survey data from NFT owners, we identify four distinct groups based on their primary motivations: (1) Utilizers, who emphasize functional uses; (2) Socializers, motivated by community and networking; (3) Speculators, focused on profit potential; and (4) Aesthetes, who appreciate artistic and cultural aspects. Our analysis indicates that individual traits such as risk-taking, impulsivity, and investment knowledge significantly influence group membership. These findings suggest that NFT users are a diverse cohort with varied motivations rather than a homogeneous group.
Databáze: Directory of Open Access Journals