Assessing the Social Media Maturity of a Community Radio Station: The Case of Rhodes Music Radio in South Africa

Autor:	Mudiwa A. Gavaza, Noel J. Pearse
Jazyk:	angličtina
Rok vydání:	2019
Předmět:	social media community radio social media maturity model (smmm) rhodes music radio (rmr) makhanda (grahamstown) south africa Technology Information technology T58.5-58.64
Zdroj:	The African Journal of Information and Communication, Iss 24, Pp 1-21 (2019)
Druh dokumentu:	article
ISSN:	2077-7205 2077-7213
DOI:	10.23962/10539/28661
Popis:	Social media has become a major factor within the operations and functions of radio stations. This study used a social media maturity model (SMMM), developed from available literature, to assess the social media maturity of a South Africa community radio station, Rhodes Music Radio (RMR). The study found that RMR had a level 3 rating on a 5-level maturity scale, indicating that it was quite, but not yet fully, mature in its social media use. In addition to outlining the research and its findings, this article makes recommendations for how the station could increase the maturity of its social media use.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/a7fd229233d2461dbf60c2420609a90d Zobrazit plný text záznamu View record in DOAJ