| Autor: |
Arkhipova Olga, Vladykina Yulia, Donets Natalya, Osipova Olga, Uryupina Galina |
| Jazyk: |
English<br />French |
| Rok vydání: |
2020 |
| Předmět: |
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| Zdroj: |
E3S Web of Conferences, Vol 175, p 10003 (2020) |
| Druh dokumentu: |
article |
| ISSN: |
2267-1242 |
| DOI: |
10.1051/e3sconf/202017510003 |
| Popis: |
The modern point of development of tourist destinations forming a tourist traffic, generating regular local budgetary income and developing social infrastructure is the search for local authenticity. Expressed in all visual interpretations, including the brand, it allows you to “launch” regions having completely different initial conditions and make them be investment attractive. A unique selling proposition, built taking into account the incorporation of a territorial brand into the overall architecture, allows hotel enterprises to fully function in the high-risk and highly competitive market of hotel chains. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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