OF ENTERPRISES IN THE GLOBALIZATION OF THE ECONOMY

Autor: Оксана Кузьменко, Олена Сергєєва, Вікторія Орлова
Jazyk: English<br />Ukrainian
Rok vydání: 2024
Předmět:
Zdroj: Економіка та суспільство, Iss 62 (2024)
Druh dokumentu: article
ISSN: 2524-0072
DOI: 10.32782/2524-0072/2024-62-136
Popis: The article is devoted to the topical issues of defining the key aspects of globalization and its impact on business activity. It is analyzed how entrepreneurs adapt to the global market, what strategies they use for international expansion and what challenges and opportunities this brings to the business world. Globalization has expanded opportunities for entrepreneurship, allowing entrepreneurs to develop products and services for the global market and to enter new international markets. However, this process is also a source of intense competition, which requires increased adaptability and innovative activity from entrepreneurs. Understanding these aspects will help to better understand the complexity and importance of global entrepreneurship and find ways to succeed in globalization.
Databáze: Directory of Open Access Journals