How do US corporations communicate interculturally with their Chinese stakeholders: Analysis of GM Company's social media posts from the cultural value perspective.

Autor:	Jin Xu, Ruijun Duan
Jazyk:	angličtina
Rok vydání:	2023
Předmět:	Medicine Science
Zdroj:	PLoS ONE, Vol 18, Iss 10, p e0292552 (2023)
Druh dokumentu:	article
ISSN:	1932-6203
DOI:	10.1371/journal.pone.0292552&type=printable
Popis:	Social Media is an important means of communication with audiences around the world. The purpose of this study was to explore whether GM-a famous US auto company adapts its US Cultural values to suit the prevalent cultural values of its Chinese stakeholders on Chinese social media. Content analysis was used to evaluate the cultural content of GM Company's posts on Weibo and Twitter. Although influenced by the special features of the car industry, there is still enough evidence that the communication style of the US auto Company makes cultural adaption on Chinese social media, reflecting more Chinese prevalent cultural values.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/7d4e8b2f55244946967ba2419db85cc9 Zobrazit plný text záznamu View record in DOAJ Plný text ve formátu PDF Plný text ve formátu HTML
Nepřihlášeným uživatelům se plný text nezobrazuje	K zobrazení výsledku je třeba se přihlásit.