Controlling Elements In The Distribution Policy Of A Company

Autor:	Pelau Corina, Pop Nicolae Alexandru
Jazyk:	German<br />English<br />French<br />Italian
Rok vydání:	2008
Předmět:	Controlling marketing-controlling distribution distribution channels Business HF5001-6182 Finance HG1-9999
Zdroj:	Annals of the University of Oradea: Economic Science, Vol 4, Iss 1, Pp 1072-1077 (2008)
Druh dokumentu:	article
ISSN:	1222-569X 1582-5450
Popis:	In a permanent changing environment, the measurement and monitorisation of the performance of a company has become one of the key issues for its success. This fact increases the capacity of each company to adapt to the conditions of the environment, because only by a permanent monitorisation of the performance, a company can discover both its strenghts and its weaknesses and in time, it can react according to these. This paper concentrates on the controlling and performance measurement of the distribution policy of a company. It analyses both the efficacity and efficency of the distribution channels as well as the succes of the logistics activity.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/7d2285de18da440c80cc40804ecba736 Zobrazit plný text záznamu View record in DOAJ Plný text ve formátu PDF