| Autor: |
Wang Yun |
| Jazyk: |
English<br />French |
| Rok vydání: |
2024 |
| Předmět: |
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| Zdroj: |
SHS Web of Conferences, Vol 187, p 04026 (2024) |
| Druh dokumentu: |
article |
| ISSN: |
2261-2424 |
| DOI: |
10.1051/shsconf/202418704026 |
| Popis: |
The cultural and creative industry is an emerging industry with innovation and creativity as its core in the context of economic globalization. It is an important driving force for economic transformation and upgrading and an important means of national soft power competition. The policy support for China’s cultural and creative industry is constantly increasing, and the industry scale is constantly growing. The trend of integration between cultural and creative industries and digital technology is obvious. This article studies the current situation of the cultural and creative industry, analyzes the integration trend of cultural and creative industries and digital technology, and explores the upgrading experience of the cultural and creative industry in analyzing typical brand shaping, providing a reference for enhancing the core competitiveness of the cultural industry. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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