Global Markets and Development Policies in Large-Scale Retailers

Autor:	Sabina Riboldazzi
Jazyk:	angličtina
Rok vydání:	2016
Předmět:	Large-Scale Retailers Development Policies Growth Constraints Global Markets Marketing. Distribution of products HF5410-5417.5
Zdroj:	Symphonya, Iss 5 (2016)
Druh dokumentu:	article
ISSN:	1593-0300 1593-0319
DOI:	10.4468/2015.5.02riboldazzi
Popis:	In recent years, large-scale retailers have found ways to overcome the emergence of increasingly severe constraints on retail business development by devising new development trajectories aimed at maintaining or strengthening their competitive positions. In this report, we analyze the operating activities of some of the major global and Italian large-scale retailers, ranked by revenue, with special emphasis on the following aspects: 1) basic common development policies that have been implemented over time by companies to improve their competitiveness; 2) new common development policies adopted by retailers in recent years as countermeasures against growth constraints characterizing most of the retail markets where they operate.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/7c041d8dae854c53a442b0d7a2187374 Zobrazit plný text záznamu View record in DOAJ