ASSESSMENT OF THE RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY ENVIRONMENTAL GOALS IMPLEMENTATION AND FINANCIAL AND OPERATIONAL INDICATORS OF AIRLINES

Autor: Lidiia SAVCHENKO, Oksana OVDIIENKO, Mykola BOICHENKO, Tetiana MOSTENSKA
Jazyk: English<br />Polish
Rok vydání: 2023
Předmět:
Zdroj: Scientific Journal of Silesian University of Technology. Series Transport, Vol 119, Pp 235-256 (2023)
Druh dokumentu: article
ISSN: 0209-3324
2450-1549
DOI: 10.20858/sjsutst.2023.119.14
Popis: The main idea of the article is assessing the feasibility of introducing Corporate Social Responsibility (CSR) for airlines. Moreover, the authors think that the environmental aspect in CSR is the most important, which predetermined the focus on this CSR component in the article. The article provides several examples of airlines that actively use CSR to improve their image, attract new, and increase the loyalty of existing customers. Environment indicators of the flight operations group on the performance indicators were established.
Databáze: Directory of Open Access Journals