Analisis Emotional branding Visualisasi Iklan Televisi Yamaha Fazzio Hybrid-Connected

Autor:	Dian Eka Permanasari
Jazyk:	English<br />Indonesian
Rok vydání:	2022
Předmět:	emotional branding advertising communication yamaha fazzio hybrid- connected Communication. Mass media P87-96
Zdroj:	Kalijaga Journal of Communication, Vol 4, Iss 2, Pp 211-228 (2022)
Druh dokumentu:	article
ISSN:	2775-1414 2685-1334
DOI:	10.14421/kjc.42.06.2022
Popis:	This study analyzes emotional branding in the visualization of Yamaha Fazzio Hybrid-Connected television commercials. This study applies a qualitative-descriptive method with the approach of Marc Gobe's emotional branding theory. The results of the study show that visualization of Yamaha Fazzio Hybrid-Connected advertisements seeks to build emotional branding through a series of strategies such as building relationships with consumers, multi-sensory experiences, affirming vision, and imagination to establish communication with consumers as self-actualization.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/794886e22e9a4bf7a1fe2e5a147a3335 Zobrazit plný text záznamu View record in DOAJ