| Autor: |
Emmanuelle P. Kleinlogel, Marianne Schmid Mast, Laetitia A. Renier, Manuel Bachmann, Tobias Brosch |
| Jazyk: |
angličtina |
| Rok vydání: |
2023 |
| Předmět: |
|
| Zdroj: |
Cleaner and Responsible Consumption, Vol 8, Iss , Pp 100105- (2023) |
| Druh dokumentu: |
article |
| ISSN: |
2666-7843 |
| DOI: |
10.1016/j.clrc.2023.100105 |
| Popis: |
Our study focuses on the promotion of sustainable actions that individuals can adopt at home. We tested the effectiveness of different formats of conducting promotional campaigns providing pro-environmental knowledge. Specifically, we assessed whether the same message delivered in print, in a video or in an immersive virtual environment, via a virtual human that resembles the participant or not, affects norms, attitudes and behavioural strategies in relation to energy saving gestures. Results revealed that receiving pro-environmental knowledge while being immersed in virtual reality led to greater energy saving attitudes and a different use of products and appliances at home as compared to receiving the same information via more traditional means. The present work aims to sensitise governmental and pro-environmental organisations about the effectiveness of using immersive virtual reality to conduct such campaigns. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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