| Autor: |
Letícia Casagrande Dal Bello, Murilo Scoz, Lucas da Rosa, Icléia Silveira, Sandra Regina Rech |
| Jazyk: |
Spanish; Castilian<br />Portuguese |
| Rok vydání: |
2020 |
| Předmět: |
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| Zdroj: |
ModaPalavra e-periódico, Vol 13, Iss 30 (2020) |
| Druh dokumentu: |
article |
| ISSN: |
1982-615X |
| Popis: |
This article aimed to address the theme of fashion editorials as a communication strategy and consumption for brands. Brings a general overview on consumption and fashion communication, as well as an explanation of what are editorials, how these are made and for what they serve. This article was based on the bibliography of several authors in order to clarify the area and the communicative potential of editorials for fashion brands. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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