Examination of socio-psychological factors of consumer ethnocentrism
| Autor: | Pavlović Goran, Savić Jovana |
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| Jazyk: | English<br />Serbian |
| Rok vydání: | 2017 |
| Předmět: | |
| Zdroj: | Marketing (Beograd. 1991), Vol 48, Iss 4, Pp 243-253 (2017) |
| Druh dokumentu: | article |
| ISSN: | 0354-3471 2334-8364 |
| Popis: | The main goal of this research is ascertaining impact of socio-psychological factors, i.e. patriotism, nationalism, cultural openness and animosity of citizens of Republic of Serbia toward Republic of Croatia on consumer ethnocentrism. Modern business conditions are characterized by frequent changes in consumers behavior. The impact of economic crisis, increased migratory movements, political tensions and changes in the world, as well as frequent social unrest, are not just reviving, but also increasing ethnocentric tendencies in buying products and services. Respecting the main goal of this paper, the research was conducted on the territory of the Republic of Serbia during 2017 on a sample of 458 respondents. Results of the research showed increase of consumer ethnocentrism level of the citizens of Serbia and statistic significant impact of patriotism, nationalism and animosity toward Republic of Croatia on consumer ethnocentrism. Importance of this paper is reflected in conceptual frame of the research model, which includes variables that, according to the knowledge of authors, haven't been used in examining consumer ethnocentrism in Republic of Serbia before. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
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