| Autor: |
Ayu Krishna Yuliawati, Rofi Rofaida, Budhi Pamungkas Gautama, Asti Nur Aryanti |
| Jazyk: |
angličtina |
| Rok vydání: |
2019 |
| Předmět: |
|
| Zdroj: |
African Journal of Hospitality, Tourism and Leisure, Iss GCBSS special edition (2019) |
| Druh dokumentu: |
article |
| ISSN: |
2223-814X |
| Popis: |
Belitung island is known as the place with hundreds of coffee shop/café and the people have the culture of coffee in their daily lives. The Belitung geopark was established in 2018 as a national geopark that has a community that develops geoproducts, and coffee is one of their geoproducts. The study examines the marketing of coffee as the geoproduct of Belitung island geopark and how coffee plays a role in the community’s livelihood. The study method used was qualitative , where primary and secondary data were collected through desk study, field study, observations and interviews. Content analysis and descriptive analysis were conducted in the study. The result showed that coffee as a geoproduct of Belitung Island in terms of marketing has value, distribution of the product is still limited and coffee plays an important role in the community. In addition, SMEs are the main producer and marketer for coffee. The problems related with marketing coffee are in its product development and branding strategy, also the value chain needs to be upgraded. This study provides a baseline for future development of geoproducts in the island geopark of Belitung. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
|
