The effect of attribute framing on consumers’ attitudes and intentions toward food: A Meta-analysis
| Autor: | Irina Dolgopolova, Bingqing Li, Helena Pirhonen, Jutta Roosen |
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| Jazyk: | angličtina |
| Rok vydání: | 2022 |
| Předmět: | |
| Zdroj: | Bio-based and Applied Economics, Vol 10, Iss 4 (2022) |
| Druh dokumentu: | article |
| ISSN: | 2280-6180 2280-6172 |
| DOI: | 10.36253/bae-11511 |
| Popis: | This paper analyzes the existing literature on the effect of attribute framing on consumers’ attitudes and intentions with regard to food products. Attribute framing includes a broader interpretation of gains and losses when a product attribute is presented in a dichotomous way, such as fat vs. lean or harm vs. benefit. Meta-analysis results for the whole sample indicate that product attributes framed as gains have a higher effect on attitudes and intentions than product attributes framed as losses. Grouping studies by outcome variables, the meta-analysis demonstrates a larger effect size for studies that assess consumer attitude while for studies dealing with consumer intention, the effect size is close to zero and insignificant. We observe from the meta-regression results that the gain frame, the use of interaction terms, a specific product, and a student sample significantly influence consumers’ attitudes and intentions. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
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