The Search of Russian National Branding Idea Under the Logic of Formation of a Multipolar Global World
| Autor: | E A Danilova |
|---|---|
| Jazyk: | English<br />Russian |
| Rok vydání: | 2016 |
| Předmět: | |
| Zdroj: | RUDN Journal of Political Science, Vol 0, Iss 2, Pp 61-69 (2016) |
| Druh dokumentu: | article |
| ISSN: | 2313-1438 2313-1446 |
| Popis: | The article is devoted to the analysis of methodological fundamentals of national brand strategy forming on the identity base. A communicative branding model should have a basis as a central theme, which has a significant value for the citizens and for the international actors. The author states that the Russian national brand identity is defined by the key idea of the strong defensible state. Therefore, defense industry can be object field for national branding strategy forming. As a result branding communication may become a national unity basis and an effective state positioning. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
|