Impact of COVID-19 on Digital Consumer Behavior in the Western Balkans

Autor: Vladimir Petkovski, Amina Mulic
Jazyk: angličtina
Rok vydání: 2023
Předmět:
Zdroj: Proceedings, Vol 85, Iss 1, p 28 (2023)
Druh dokumentu: article
ISSN: 20230850
2504-3900
DOI: 10.3390/proceedings2023085028
Popis: COVID-19, caused health and economic problems in almost all countries. This crisis has caused unprecedented supply and demand shocks and led to significant changes in people’s behavior and spending. Demand depends on consumer behavior, which may have changed with the outbreak of the pandemic. Consumer Behavior is a process of analyzing the causes and patterns of consumer behavior when purchasing products and services. The article analyzes the changes in consumer behavior during the COVID-19 pandemic in the Western Balkans.
Databáze: Directory of Open Access Journals