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Given the trends of 2020-2021, namely changes in the lifestyle of the world's population due to quarantine restrictions, it should be noted that the market of smokehouses, grills, barbecues and accessories to them was changed significantly. The study considers the segmentation of producers of smokehouses, grills and barbecues by type of product (gas, electric, coal) and consumer use (commercial and domestic). The dynamics of development of the world market of smokehouses, grills, barbecues and accessories to them in 2015-2025 is characterized (according to forecasts). The analysis of the regional structure of production and sales is carried out. The key players in the world market of smokehouses, barbecues, grills, barbecues and accessories to them were identified. Innovative solutions of manufacturers in recent years in this market were presented. It is concluded that the global and Ukrainian market of barbecues and grills is showing a positive trend in recent years, i.e. it has opportunities for growth as the number of restaurants and hotels increases and more and more people choose barbecue food. Priority steps are proposed for the entry of Ukrainian producers of smokehouses, grills, barbecues and accessories to them, which are not world market leaders in foreign markets. It is noted that it is difficult for Ukrainian producers to compete for the expansion of foreign markets. However, an effective tool in this case is the development of an effective marketing strategy, as well as the transfer of some tasks from the marketing of foreign markets to outsourcing. Accordingly, the identification of trends and prospects for the world market of smokehouses, grills, barbecues and accessories allows Ukrainian producers to develop and implement an export strategy to increase competitiveness and introduce the latest innovative technologies. |
