| Autor: |
Domingos Fernandes Campos, Dalila Nathalia Bezerra Maia |
| Jazyk: |
English<br />Spanish; Castilian<br />Portuguese |
| Rok vydání: |
2015 |
| Předmět: |
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| Zdroj: |
Revista Brasileira de Pesquisa em Turismo, Vol 9, Iss 2, Pp 258-277 (2015) |
| Druh dokumentu: |
article |
| ISSN: |
1982-6125 |
| DOI: |
10.7784/rbtur.v9i2.883 |
| Popis: |
This study aims to evaluate the Attractiveness and Quality factors at the tourism services provided by Pipa/RN destination. Based on 28 services attributes, the expectations of 760 tourists have been collected. The service has been evaluated by Gap Model, verifying the (dis)confirmation of expectations and perceived service. Two questions have been used to evaluate: (a) Have the expectations been varied with the social and demographic factors? (b) Have the clusters identified by cluster analysis been guided by social and demographic factors? The groups identified were marked by different priorities in relation to the attributes and by different levels of demanding on expected service. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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