The Key Words Agenda: New Avenues for Agenda Setting Research
| Autor: | Nicoleta Corbu, Olga Hosu |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2017 |
| Předmět: | |
| Zdroj: | Romanian Journal of Communications and Public Relations, Vol 19, Iss 3 (2017) |
| Druh dokumentu: | article |
| ISSN: | 1454-8100 2344-5440 |
| DOI: | 10.21018/rjcpr.2017.3.241 |
| Popis: | This article seeks to expand the agenda setting theory and its later ramifications, by complementing them with the hypothesis of the articulation function of mass-media. Defined as the capacity of the media to offer people the words and expressions associated with defending specific points of view, the articulation function suggests a new ramification of the agenda setting theory, namely the key words level of agenda setting. Building on the third-level assumption about the transfer of issues and attributes from the media to people’s agenda in bundles, we argue that each issue is in fact transferred together with a set of “key words”, corresponding to the additional sub-topics related to the issue. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
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