PENGARUH KOMUNIKASI INFLUENCER PADA MEDIA SOSIAL DALAM MENINGKATKAN PENJUALAN
| Autor: | Yunimar ., Cecep Safa'atul Barkah, Lina Auliana, Iwan Sukoco |
|---|---|
| Jazyk: | indonéština |
| Rok vydání: | 2022 |
| Předmět: | |
| Zdroj: | Jurnal Ranah Komunikasi, Vol 6, Iss 1, Pp 23-29 (2022) |
| Druh dokumentu: | article |
| ISSN: | 2302-8106 2656-4718 |
| DOI: | 10.25077/rk.6.1.23-29.2022 |
| Popis: | In increasing marketing on social media, companies or brands have started to use the services of influencers as a strategy to promote their products or services. Influencers are used by a brand to provide information about the brand to its followers. The purpose of this study is to find out how influencers convey information about a product or service so that followers are interested in trying it so that they can increase sales. The research method used is to use a literature review approach and make observations on one of the influencers in Indonesia. With the influencer, the brand awareness of a product will increase which will affect sales. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
|