| Autor: |
Miharni Tjokrosaputro |
| Jazyk: |
English<br />Indonesian |
| Rok vydání: |
2021 |
| Předmět: |
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| Zdroj: |
Jurnal Manajemen, Vol 25, Iss 3, Pp 346-363 (2021) |
| Druh dokumentu: |
article |
| ISSN: |
1410-3583 |
| DOI: |
10.24912/jm.v25i3.754 |
| Popis: |
This study aims to determine the effects of consumer participation on value co-creation with consumers’ ethical perceptions as a mediation of the sharing economy platform in Indonesia. The research design used a quantitative method with a descriptive approach. The sampling technique used convenience sampling with 287 respondents. A questionnaire was utilized as the data collecting technique. SmartPLS was applied as the analysis tool. The results showed that consumer participation has a significant effect on ethical perceptions and value co-creation and ethical perceptions affect value co-creation significantly. Furthermore, this research proof that ethical perceptions mediate the positive relationship between value co-creation on the sharing economy platform in Indonesia. This research enrich and strengthen the role of consumer ethical perceptions and consumer participation in creating value co-creation that provides value for both consumers and service providers based on Service-Dominant Logic (Vargo and Lusch, 2008). |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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