Reputation and Image of the Power. Mediastrategies of Formation

Autor:	Vera Alexeevna Achkasova, Kristina Vladimirovna Korneeva
Jazyk:	English<br />Russian
Rok vydání:	2018
Předmět:	political communications image and reputation of the public authority media strategy Political institutions and public administration (General) JF20-2112
Zdroj:	Управленческое консультирование, Vol 0, Iss 1, Pp 159-165 (2018)
Druh dokumentu:	article
ISSN:	1726-1139 1816-8590
Popis:	The authors consider the existing communication strategies applied by public authorities for forming their own image, the media as the main tool of realization of communicative strategies and the correlation between the feasibility of the chosen communication strategy and the degree of public confidence in the government.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/6ff57a8a180c49eba3703f7d62d85917 Zobrazit plný text záznamu View record in DOAJ