Technologies of territorial marketing on the example of the Tomsk Region as an innovative-active region

Autor:	A. V. Odesskaia
Jazyk:	English<br />Russian
Rok vydání:	2019
Předmět:	territory marketing region marketing branding innovations territories of innovative development image of the territory Science Medicine History of scholarship and learning. The humanities AZ20-999
Zdroj:	Juvenis Scientia, Iss 2, Pp 7-11 (2019)
Druh dokumentu:	article
ISSN:	2414-3782 2414-3790
DOI:	10.32415/jscientia.2019.02.02
Popis:	Innovative activity of the territory is part of the image, which determines the priority for the development of the territory, increasing its competitiveness and improve living conditions for the people on it. This article analyzes the features of the areas of marketing with an innovative development on the example of the Tomsk Oblast Administration. Purpose – to develop recommendations for improving the marketing of technology in Tomsk Oblast. In this paper, the theoretical aspects concerning the marketing of innovative territories are highlighted, the features of marketing of innovative territories in the activities of the Tomsk Region Administration are considered, and special recommendations are developed that will enhance the effectiveness of the implementation of the territory marketing concept in the Tomsk Region.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/6ed850cb5c814800bb5cfe36e6f5857d Zobrazit plný text záznamu View record in DOAJ