APPLICATION OF ACTUAL MARKETING CONCEPTS IN MODERNIZATION OF PALESTINE HEALTHCARE SYSTEM

Autor: Nedal Toman
Jazyk: ruština
Rok vydání: 2011
Předmět:
Zdroj: Advanced Engineering Research, Vol 11, Iss 2, Pp 239-247 (2011)
Druh dokumentu: article
ISSN: 2687-1653
Popis: The results of Palestine healthcare analysis are presented. Specific marketing events directed to the attaining objectives of modernization on macro- and microeconomic levels are put forward. Economic and social efficiency of the offered complex of marketing measures is defined.
Databáze: Directory of Open Access Journals