Protocol: Entrepreneurship in the area of Marketing. Comparing PBL vs active lectures
| Autor: | Virginia Rincón Diez, Pilar Zorrilla Calvo |
|---|---|
| Jazyk: | English<br />Spanish; Castilian |
| Rok vydání: | 2017 |
| Předmět: |
Protocol
Marketing Entrepreneurship Active Learning PBL Project- Based Learning Teacher-Centered Lectures Protocolo Capacidad Emprendedora Aprendizaje Activo ABP Aprendizaje Basado en proyectos Lección magistral Management. Industrial management HD28-70 Personnel management. Employment management HF5549-5549.5 |
| Zdroj: | WPOM : Working Papers on Operations Management, Vol 8, Iss 1, Pp 1-8 (2017) |
| Druh dokumentu: | article |
| ISSN: | 1989-9068 |
| DOI: | 10.4995/wpom.v8i1.6470 |
| Popis: | This protocol presents a research process which aims to analyze the impact of an active learning model on entrepreneurship of university students of Marketing. First, a learning model is proposed which allows to jointly conducting the content of different subjects and which provides an integrated vision of Marketing. Subsequently, the concept of entrepreneurship is defined and a measuring instrument is mentioned. Through this instrument the information needed to analyze to what extent the new learning model promotes students’ entrepreneurship is gathered. Finally, several possibilities to perform the data analysis are presented. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
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