| Autor: |
Oswald Mhlanga |
| Jazyk: |
angličtina |
| Rok vydání: |
2018 |
| Předmět: |
|
| Zdroj: |
African Journal of Hospitality, Tourism and Leisure, Vol 7, Iss 4 (2018) |
| Druh dokumentu: |
article |
| ISSN: |
2223-814X |
| Popis: |
The purpose of this study was to determine the influence of the micro-environment on the fast food industry in South Africa. The study was mainly quantitative. Questionnaires were distributed to 227 key restaurant personnel. Factor analysis was used to identify the dimensions of micro-environmental factors influencing restaurants performances. The results indicated that three factors, namely, intense rivalry, the threat of substitute products and the bargaining power of customers significantly influenced (p |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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