| Autor: |
Radu Lixandroiu, Cătălin Maican, Gheorghe Epuran, Gabriel Brătucu, Lavinia Dovleac |
| Jazyk: |
angličtina |
| Rok vydání: |
2020 |
| Předmět: |
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| Zdroj: |
Journal of Smart Economic Growth, Vol 5, Iss 2, Pp 1-10 (2020) |
| Druh dokumentu: |
article |
| ISSN: |
2537-141X |
| Popis: |
Relying on the new technologies, marketers are more and more preoccupied in delivering a unique experience to the customers by using personalized dedicated ads campaigns, built on specific user’s profile. Based on facial recognition and emotions interpretation, specialists are able to identify a certain user and what kind of ads will he be interested in responding to. This way, the ads can be customized without any intervention from the user. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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