Direct-to-consumer Marketing to People with Hemophilia.
| Autor: | Philip Kucab, Katelyn Dow Stepanyan, Adriane Fugh-Berman |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2016 |
| Předmět: | |
| Zdroj: | PLoS Medicine, Vol 13, Iss 6, p e1001996 (2016) |
| Druh dokumentu: | article |
| ISSN: | 1549-1277 1549-1676 |
| DOI: | 10.1371/journal.pmed.1001996 |
| Popis: | Adriane Fugh-Berman and colleagues describe how strategies similar to those used to market drugs to physicians are directed towards people with hemophilia. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
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