| Autor: |
J. Ramachandran, Shubha Patvardhan |
| Jazyk: |
angličtina |
| Rok vydání: |
2012 |
| Předmět: |
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| Zdroj: |
IIMB Management Review, Vol 24, Iss 3, Pp 143-154 (2012) |
| Druh dokumentu: |
article |
| ISSN: |
0970-3896 |
| DOI: |
10.1016/j.iimb.2012.07.010 |
| Popis: |
This note anchors Manish Arora's journey by placing it in the twin context of the fashion industry and that of internationalisation from an emerging economy. Creating and managing a fashion brand involves coping with the peculiarities of the fashion industry. Further, Arora's success in gaining a toehold in the global fashion market throws light on the odds that companies from emerging economies face as they venture into advanced international markets. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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