Prospectiva de Marketing, Neuromarketing y Programación Neuro Lingüística
| Autor: | Álvarez-Calderón, Jorge, García-Rondón, Irene |
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| Jazyk: | English<br />Spanish; Castilian |
| Rok vydání: | 2016 |
| Předmět: | |
| Zdroj: | Ciencia UNEMI, Vol 9, Iss 19, Pp 99-105 (2016) |
| Druh dokumentu: | article |
| ISSN: | 1390-4272 2528-7737 |
| Popis: | Enterprises as well as society are living uncertainty times and change, due to mistrust and insecurity that markets show, also by the price variation, the political, economic, and governmental factors demonstrate a deficient administrative leadership, it should be established well planned rules, which are structured with parameters of supply, demand, and certain forms of marketing that are established today; this fact causes demotivation mainly by the consumerist market trends, when receiving information by those who purchase products based on this reality. This theme intendeds to break a business paradigm aimed at creating a dynamism, to innovate and build strategic public guidelines that benefit the growth of the company and satisfaction of internal and external customers; the goal is to create a new culture based on Multiple intelligences, creative processes, integrated sensory development, and diagnostic techniques of neuroscience, highlighting the Neuromanagement, the Neuromanagement of human resources, the Neurocommunication, and the Neuromarketing mainly; in this work, the study of knowledge of the human brain is incorporated, the development of intelligence to our daily task by seeking to generate greater customer satisfaction and a better future for the company. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
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