Feasibility of collaborating with independent Latino-owned restaurants to increase sales of a healthy combo meal
Autor: | Lisa Poirier, Lucia Flores, Ivonne Rivera, Christine St. Pierre, Julia Wolfson, Melissa Fuster, Joel Gittelsohn, Uriyoán Colón-Ramos |
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Jazyk: | angličtina |
Rok vydání: | 2021 |
Předmět: | |
Zdroj: | Journal of Public Health Research (2021) |
Druh dokumentu: | article |
ISSN: | 2279-9028 2279-9036 |
DOI: | 10.4081/jphr.2021.2659 |
Popis: | Americans spend the majority of their food dollars at restaurants and other prepared food sources, including quick-service and fast-food restaurants (PFS); independent small restaurants make up 66% of all PFS in the US. In this feasibility study, 5 independent and Latino-owned PFS in the Washington DC metro area worked with academic partners to start offering healthy combo meals with bottled water and promote these using on-site, community, and social media advertising. The number of healthy combos sold was collected weekly, showing that the new combos sold, and customers in all 5 sites were surveyed as they exited the PFS (n=50): >85% had noticed the combo meals; 100% thought it was a good idea to offer it, 68% had ordered the combo (of these, >94% of customers responded that they liked it). Results suggest that it is feasible to work with independent Latino-owned restaurants to promote healthy combos and collect data. |
Databáze: | Directory of Open Access Journals |
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