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Based on the 2030 Agenda for Sustainable Development, approved in 2015 by the United Nations, the Development Plan of the Ministry of Tourism towards 2030 and the Guidelines of the Economic and Social Policy of the Party and the Revolution for the period 2016-2021, which describe the projection of tourism in Cuba with offers related to the sociocultural, historical, environmental and economic value, this research aims to make a methodological proposal in order to design tourism products that consider the dimensions of sustainability. In order to achieve the proposed objective, several methodological approaches for the design of tourism products were studied and, as a result of the gaps detected, a new proposal was developed. In this way, an attractive possibility of economic activation was created for the government and the operational sectors, generating benefits for the adjacent communities and their administrations, in addition to providing a new business alternative that allows taking advantage of and preserving the community's heritage. |
