The future of advertising: Implications for marketing and media

Autor:	Moeller Leslie H., Frelinghuysen John B., Vollmer Christopher A.H.
Jazyk:	English<br />Serbian
Rok vydání:	2006
Předmět:	CMO Ads creativity marketing media Marketing. Distribution of products HF5410-5417.5
Zdroj:	Marketing (Beograd. 1991), Vol 37, Iss 3, Pp 127-132 (2006)
Druh dokumentu:	article
ISSN:	0354-3471 2334-8364
Popis:	Throughout 2005, Booz Allen Hamilton engaged in a dialogue on the Future of Advertising with Fortune 500 CMOs and senior media and entertainment executives. From these conversations, our client work, and research we've conducted with the Association of National Advertisers (ANA), it has become abundantly clear that shifts in consumer, marketer, and media behavior have passed a tipping point. We expect 2006 to open a widening gap between those marketers and media companies that know how to engage an increasingly "in-control" consumer-and those that do not.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/63a2a9a12363428d8455c830f2f96813 Zobrazit plný text záznamu View record in DOAJ