| Popis: |
As the literary landscape of the 21st century has changed its marketing approach over the years, the bookstagram phenomenon has implemented the most effective means of promotion, namely influencers. Therefore, bookstagrammers are powerful pillars in terms of developing influencer marketing on Instagram. Hence, this paper investigates the nature of book influencers in the literature based on keywords found in the Web of Science online database. Accordingly, a quantitative research encompassing 167 studies viewed through the VOSviewer tool in the form of bibliometric maps is noted. Thus, the study aims to better understand the landscape of book influencers, starting from the analysis of keywords found and, implicitly, the links that are created between them. Moreover, any influencer’s digital action affects the consumers and also increases their trust. This paper provides relevant insights on bookstagrammers, as well as laying the groundwork for future research on the evolution and impact in modern readers' lives. |
