STRATEGY AND COMMUNICATION WITH THE MARKET: PERCEPTION OF MANAGERS OF INSTITUTIONS OF HIGHER EDUCATION ON THE CORPORATE SOCIAL RESPONSIBILITY IN THE PHENOMENOLOGICAL METHOD VIEW

Autor:	Roberto Bazanini, Ademir Antonio Ferreira, Homero Leoni Bazanini, Rosalina Florindo da Silva
Jazyk:	portugalština
Rok vydání:	2013
Předmět:	estratégia corporativa Instituições de Ensino Superior responsabilidade social. Human ecology. Anthropogeography GF1-900 Social Sciences Social sciences (General) H1-99
Zdroj:	Redes, Vol 18, Iss 3, Pp 176-201 (2013)
Druh dokumentu:	article
ISSN:	1414-7106 1982-6745
DOI:	10.17058/redes.v18i3.2562
Popis:	This research presents the findings from an exploratory study relating to understanding more about characteristics of the implantation and management of programs of Social Responsibility in two universities of the Great São Paulo, according with qualitative researches, of qualitative nature, job of the technique of the focal interview next to the respective responsible managers. The results of the research indicate that the analyzed institutions of higher education conceive its social action for damages as strategical element, generating of competitive advantage, confirming the assertive gifts in the principles of the social reactivity.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/628c87039881422c83af5e8305375906 Zobrazit plný text záznamu View record in DOAJ