| Autor: |
Jumiatul Mulya, Vidyarini Dwita |
| Jazyk: |
indonéština |
| Rok vydání: |
2024 |
| Předmět: |
|
| Zdroj: |
Economica, Vol 12, Iss 2, Pp 57-70 (2024) |
| Druh dokumentu: |
article |
| ISSN: |
2302-5190 |
| DOI: |
10.22202/economica.2024.v12.i2.6878 |
| Popis: |
This study proposes a model in which SMMA influences repurchase intention which is mediated by perceived value, e-wom, and trust. The sample in this study amounted to 155 people. The results of the study reveal that SMMA has a positive and significant effect on perceived value, repurchase intention, e-WOM, and trust. Perceived value and trust have a positive and significant effect on repurchase intention. e-WOM has no significant effect on repurchase intention. SMMA has a positive and significant effect on repurchase intention which is mediated by perceived value and trust. SMMA has no significant effect on repurchase intention mediated by e-WOM. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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