Peculiarities of Customer Relationships Management: a Case of Lithuanian Companies

Autor:	Gintarė Bliujūtė, Renata Korsakienė
Jazyk:	English<br />Lithuanian
Rok vydání:	2014
Předmět:	relationships with customers customers motives for implementation problems of implementation Lithuanian companies. Technology Science
Zdroj:	Mokslas: Lietuvos Ateitis, Vol 6, Iss 1, Pp 9-16 (2014)
Druh dokumentu:	article
ISSN:	2029-2341 2029-2252
DOI:	10.3846/mla.2014.002
Popis:	Increasing competition among companies, constantly growingproduct and service quality requirements, rapidly changing consumerbehavior, technology advancements and changes enablescustomer to make decisions which product or service to buy. Inthis context, customer relationship management is becoming animportant tool creating preconditions to maintain loyal customersand improve company’s performance. The paper analyzespeculiarities of customer relationship management in Lithuaniancompanies. In order to reveal motives and problems of customerrelationship management implementation the survey was carriedout. 82 companies participated in the survey. At the end of thepaper conclusions are presented.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/60fae28bd19e44f2891cb7d34a01b3ab Zobrazit plný text záznamu View record in DOAJ Plný text ve formátu PDF