Market-Driven Management in Community Events

Autor:	Antonella Capriello, Giovanni Fraquelli
Jazyk:	angličtina
Rok vydání:	2008
Předmět:	market-driven management global markets tourism network community events event management destination development Marketing. Distribution of products HF5410-5417.5
Zdroj:	Symphonya, Iss 2, Pp 50-65 (2008)
Druh dokumentu:	article
ISSN:	1593-0300 1593-0319
DOI:	10.4468/2008.2.05capriello.fraquelli
Popis:	The potential of tourism-based activities to help achieve environmental preservation and conservation has been recognised. Events are frequently identified in plans for destination development and promoted as an attractor for leisure activity visitors. Festivals and events might be considered a means to achieve sustainable development aims, whenever social, economic and environmental objectives are included in the policy makers’ agenda and translated into factual measures.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/5fc8016cf8704fee94f67b1ec801b9be Zobrazit plný text záznamu View record in DOAJ