L’événementiel sportif au service de la mise en tourisme et patrimonialisation des plages du Débarquement de Normandie

Autor: Frédéric Dutheil
Jazyk: English<br />French
Rok vydání: 2022
Předmět:
Zdroj: Mondes du Tourisme (2022)
Druh dokumentu: article
ISSN: 2109-5671
2492-7503
DOI: 10.4000/tourisme.5159
Popis: The D-Day beaches in Normandy are a changing tourist area. Remembrance tourism linked to the D-Day is an essential element for the local economy. For Normandy, it represents a real “trademark” and a sector that energises the whole region. The sports events, which are the focus of our study, have been part of this tourism and remembrance enterprise locally and resolutely for several decades. In an original way, this tries to make the Normandy region more and more attractive. Initiated by “Les Courants de la Liberté” from 1988, then taken up or diversified by various associations or private organisers, “Les Marathons de la Liberté”, the “Ultra D-Day Trail” and other D-Day races have multiplied in recent years and punctuate the annual commemorations of the D-Day Landings. How do these sporting events contribute to the development of territorial resources and participate in the heritage of this coastal area? This article aims to understand the tourism issues and the resonance of these sporting events on the D-Day landing beaches. The various sporting events studied, focusing in particular on running and its variations, are conceived as hybrid events, in the sense that they combine commemoration and sporting challenge. To do this, the organisers work on and insist on the spectacularisation of the events and take part in an ongoing tourist transition.
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