On kitsch and kič: Comparing kitsch concepts from Bavaria, Serbia and Slovenia

Autor: Ortlieb Stefan A., Stojilović Ivan, Rutar Danaja, Fischer Uwe C., Carbon Claus-Christian
Jazyk: English<br />Serbian
Rok vydání: 2017
Předmět:
Zdroj: Psihologija, Vol 50, Iss 3, Pp 357-381 (2017)
Druh dokumentu: article
ISSN: 0048-5705
1451-9283
DOI: 10.2298/PSI1703357O
Popis: The German word kitsch has been internationally successful. Today, it is commonly used in many modern languages including Serbian and Slovenian (kič)-but does it mean the same? In a pilot study, thirty-six volunteers from Bavaria, Serbia and Slovenia rated two hundred images of kitsch objects in terms of liking, familiarity, determinacy, arousal, perceived threat, and kitschiness. Additionally, art expertise, ambiguity tolerance, and value orientations were assessed. Multilevel regression analysis with crossed random effects was used to explore crosscultural differences: Regardless of cultural background, liking of kitsch objects was positively linked to emotionally arousing items with non-threatening content. Self-transcendence was positively linked to liking, while ambiguity of the parental image was concordantly associated with kitschiness. For participants from Serbia and Slovenia, threatening content was correlated with kitschiness, while participants from Bavaria rated determinate items as kitschier. Results are discussed with regard to literature on kitsch and implications for future research.
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