STRATEGIC MARKETING AND HUMAN SUBJECTIVITY

Autor:	E.M. PETROVA
Jazyk:	ruština
Rok vydání:	2018
Předmět:	маркетинг стратегия стратегический маркетинг рыночная ориентация внешняя и внутренняя среда swot анализ комплекс маркетинга стратегия человеческой субъективности. Mechanics of engineering. Applied mechanics TA349-359
Zdroj:	Вестник Донского государственного технического университета, Vol 6, Iss 4, Pp 373-379 (2018)
Druh dokumentu:	article
ISSN:	1992-5980 1992-6006
Popis:	The article analyses the marketing evolution, gives the original approach to marketing definition, emphasizes the significance of strategic, marketing both from the point of simulation of any enterprise future activity and from the point of chosen courses of its activity. The concept of marketing complex is also analyzed. The application of marketing is different fields, creation of new technologies, interactive marketing and the internet allow to enrich the marketing complex with new elements, which extend its application for solving different marketing tasks. The concept of human subjectivity in the context of marketing strategy is presented as well.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/c5ef00b09c314cef928cf94137b45fed Zobrazit plný text záznamu View record in DOAJ