Online Sales Promotion of Geographical Indication Products: The Case of Evia PDO Dried Figs

Autor:	Argyrios Georgilas, Zacharoula Andreopoulou
Jazyk:	angličtina
Rok vydání:	2024
Předmět:	geographical indication products online sales PDO dried figs Evia General Works
Zdroj:	Proceedings, Vol 94, Iss 1, p 20 (2024)
Druh dokumentu:	article
ISSN:	2504-3900
DOI:	10.3390/proceedings2024094020
Popis:	Through a literature review and secondary research on the internet, the aim of this paper is to investigate the dynamics of the internet presence of the producers, packers, traders, and online sellers of PDO dried figs in the Kymi and Taxiarchi regions of the Evia Regional Unit, Greece. With the use of big data, an attempt is made to identify internet users’ preferences concerning the dried figs. Suggestions for improved internet presence that will match demand with supply can be subsidised from EU regional development funds and contribute to the increase in internet sales of PDO Evia dried figs.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/5d274dc5c53c4508aaf92f548b19e1b2 Zobrazit plný text záznamu View record in DOAJ Plný text ve formátu PDF Plný text ve formátu HTML
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